Amazon‘s cloud business is competing with its own customers

At its annual customer conference in Las Vegas this week, ‘s cloud business, Amazon Web Services, announced several new products. A few of them compete directly with smaller companies that already offer similar products running on Amazon‘s cloud.

AWS is the world‘s biggest public cloud, generating $6.68 billion in revenue for Amazon in the third quarter, year over year. But as Amazon expands into countless new areas, from grocery stores to health care, some companies that have previously worked with Amazon have found a partner becoming the competition overnight.

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